About C First Consulting
Marketing Starts with People.
Every successful brand, product, and marketing strategy begins with understanding the people it's designed to serve.
That's the philosophy behind C First Consulting.
Founded by Christine Davis, C First Consulting helps organizations build stronger brands, create meaningful customer experiences, and develop marketing strategies rooted in consumer understanding. By combining strategic thinking, data-informed decision making, and genuine empathy for the customer, C First Consulting partners with businesses to solve complex marketing challenges and identify opportunities for sustainable growth.
Because when you truly understand your customer, better business decisions naturally follow.
Meet Christine Davis
Founder & Strategic Marketing Consultant
For more than 15 years, Christine has built her career helping organizations strengthen brands, launch products, grow digital businesses, and create customer experiences that drive results.
Her experience spans (inter)nationally recognized Fortune 500 companies—including Kohl's, Bath & Body Works, and Kohler—as well as high-growth startups and emerging brands, including Branding Brand and Nourish Organic. Working across organizations of every size has given her a unique perspective: while businesses may differ in scale, successful marketing always begins with understanding the customer.
Throughout her career, Christine has led initiatives across retail, e-commerce, digital marketing, branding, merchandising, product management, and go-to-market strategies. These cross-functional experiences allow her to connect the dots between consumer behavior, business strategy, and marketing execution—helping organizations make informed decisions that support both customer satisfaction and business growth.
The Difference Is Empathy
Marketing isn't simply about promoting products.
It's about understanding people.
As an empathetic leader, Christine approaches every project by putting herself in the customer's position. She listens carefully to what customers value, what frustrates them, and what influences their decisions. Rather than focusing only on symptoms, she works to uncover the underlying motivations that shape customer behavior.
That perspective often reveals opportunities others miss.
Whether refining a brand strategy, improving a customer experience, or preparing for a product launch, Christine believes the most effective solutions come from seeing the business through the customer's eyes.
It's this consumer-first mindset that continues to shape every recommendation, every strategy, and every client partnership.
How C First Consulting Came to Life
After spending more than a decade building a rewarding corporate career, Christine recognized an opportunity to create something of her own—a consulting practice centered around the work she loves most: helping businesses grow through thoughtful strategy, strong branding, and customer-focused marketing.
Launching C First Consulting also allowed her to build a career that aligned with another priority: family.
As a working mother, Christine wanted the flexibility to continue doing meaningful, impactful work while creating more intentional time with her children. That balance became the inspiration behind the company's name.
While C First represents putting the Consumer First, it also carries a deeply personal meaning:
Children First.
It's a daily reminder of why the business was created—to pursue a career built on passion, purpose, and partnership while keeping family at the heart of every decision.
Those values influence not only how Christine leads her business, but also how she partners with her clients—with integrity, empathy, flexibility, and a genuine commitment to helping them succeed.
Our Philosophy
At C First Consulting, every engagement begins with one simple question:
What creates the greatest value for your customer?
Because when organizations understand their customers, they build stronger brands.
When they build stronger brands, they create deeper relationships.
And when relationships are built on trust, sustainable growth follows.
That's why every recommendation is grounded in listening first, thinking strategically, and delivering practical solutions that create measurable business impact.